You know that moment when someone asks where they can find your work, and you immediately start doing mental gymnastics?
"Well, my portfolio is on my website, but my shop is on a different site, and I share updates on Instagram, but my best writing is on my newsletter, and actually I have a Patreon too, oh and here's my email if you want to work togeth…"
By the time you finish, they've already moved on to someone who just sent one link.
You're losing opportunities every time someone can't figure out how to actually engage with your work.
The algorithms and big tech do not want people under any circumstances to find your link and they definitely don’t want people to click on it. So when someone actually clicks on your link, it had better mean something! You gotta make it count!!
Where You’re Making People Work Too Hard
Here's what's happening: Someone discovers you (maybe through a collaboration, a post that went viral, or a referral) and they're interested. They want to see more, buy something, or hire you.
But your Instagram bio has one link (to your website). Your website doesn't mention your newsletter. Your newsletter doesn't link to your shop. Your shop doesn't show your portfolio. And they had to jump through ten different hoops to actually work with you or buy something from you.
So they give up. And you never even knew they were interested.
Every time you make someone hunt for a way to connect with you, you're leaving money, collaborations, and community on the table.
Whatever link you use on socials has to tell them what you want them to do.
Nine times out of ten, your main website does not immediately let them do that. Maybe it’s your portfolio, it tells them about your product, but it does not give them an immediate one-click link to buy the thing you just posted about.
Unless you feel confident having ONE landing page in your bio (sign up for a newsletter, buy this course, download this lead magnet, etc.), you probably need a link hub.
A link hub is a single page that acts as your digital front door. It's where all your important links live, organized and accessible.
Option 1: Use a Third-Party Platform
Tools like Linktree, Beacons, Carrd, or Stan Store let you create a simple link page in under 10 minutes. No coding required.
Pros:
Fast setup
Mobile-optimized automatically
Built-in analytics (see which links people actually click)
Easy to update on the go
Cons:
You're on someone else's domain (yourname.linktree.com vs. yourname.com/links)
Free versions often have branding or limited customization
If the platform changes or shuts down, you lose the link
Best for: People who need something up today or who don't have their own website yet.
Option 2: Create a Page on Your Own Website
Build a simple /links or /start-here page on your site with clean formatting and all your key links.
Pros:
You own it completely
Matches your brand exactly
No middleman taking a cut or shutting down
Can include context, personality, or updates
Cons:
Requires a bit more setup (or asking your web person for help)
You're responsible for making it mobile-friendly
Best for: People who already have a website and want full control over their digital presence.
What Actually Goes On Your Link Hub
Think of this as your working menu—not every link you've ever made, just the ones people actually need right now.
Here's some things you can include:
Newsletter signup form (put this right at the top)
Your main work hub (portfolio, website, or main platform)
How to hire/work with you (booking page, inquiry form, or services page)
Lead Magnets (free guides, ebooks, etc.)
Current projects (newsletter, podcast, YouTube, Substack)
Shop or offerings (if you sell anything—templates, products, courses, coaching)
Social platforms (Instagram, TikTok, LinkedIn—wherever you're most active)
Support options (Patreon, Ko-fi, or "buy me a coffee" if relevant)
That's it. Six things, max eight. If someone has to scroll forever, you've defeated the purpose. If you’re going to mention it on socials, it should be in this list directly.
What You're Missing Without One
Every week someone clicks your bio link and bounces because they couldn't find what they needed. Maybe they wanted to hire you but didn't see a "work with me" option. Maybe they loved your post and wanted to subscribe, but you didn't make it easy.
Without a link hub, you're relying on people to:
Remember your handle across platforms
Search for you manually
Guess where your work lives
Do the detective work themselves
Most people won't. They'll just move on to someone whose stuff is easier to find.
The opportunity cost is real: Lost sales. Missed collaborations. People who would've supported you, hired you, or shared your work—but didn't, because the path wasn't clear.
Make It Easy to Find You
You just need one link that works as a map to everything you do. Whether it's a Linktree page you build in 10 minutes or a custom page on your site, the goal is the same: make it stupid simple for people to engage with your work.
Set it up this week. Put it in your Instagram bio, your email signature, your Threads profile. Anywhere someone might be looking for a next step.
Because the best marketing strategy is just making it easy for interested people to say yes.
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