Stop running on vibes.
TODAY TODAY is a free weekly newsletter that teaches you how to stop winging it.
You started as a maker, but somewhere along the way, the work took off. Suddenly, you have to manage your livelihood without ever being taught how to build a system or what the word operations even means.
You’re good at what you do, but you still have a million open tabs, 785 unread emails, and the nagging feeling that sh*t should just be easier.
After years of helping folks do the creative equivalent of adulting, I wanted a container to share the best practices I’ve learned along the way.
Each week, I’ll send practical, low-drama systems you can actually use.
If you’re running a creative business, freelancing, consulting, or managing a creative practice, this is for you.
You’ll get things like:
Clear, step-by-step workflows (Notion, email, automations, scheduling, invoicing, etc.)
Simple explanations of tools without the tech-bro energy
Ways to reduce decision fatigue and mental clutter
Systems that work with your energy instead of against it
I’ve spent 15+ years doing these two things:
Building creative work I care deeply about
Running the operational backbone of fast-growing businesses
I’ve learned that talent isn’t the problem. Systems are.
Most people get held up on the boring admin and business systems they don’t teach you in school.
I write TODAY TODAY because I wish someone had shown me earlier how to:
Keep track of work without hating my tools
Set up systems once instead of reinventing them every week
Feel competent and calm about the “business side” of things
So I’m passing that forward, one clean workflow at a time.
